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GoodLife Fitness Corporate Home Office

Digital Marketing Manager - Email Marketing

Canada-Ontario-London

16278-1501966

Company Information

At GoodLife Fitness, we’re known for being an industry leader in fitness across Canada. Since opening our doors in 1979, our Associates have shown dedication and passion for fitness and for their communities which keeps us growing year after year. With motivating people surrounding you every day and encouraging you to live a healthy and active lifestyle, isn’t it time you started living the good life too?


Job Description

GoodLife Fitness is 100% Canadian and one of Canada's Best Managed Companies!



DIGITAL MARKETING MANAGER - EMAIL MARKETING


Application deadline:  Thursday, March 16th.

Apply to:  http://adtrk.tw/5nUy


 


What is a Digital Marketing Manager – Email Marketing?

Do you have a passion for creating engaging and creative digital marketing content? We have an exciting opportunity for an experienced Email Marketer to join our Digital Marketing team. The Digital Marketing Manager – Email Marketing is responsible for the development and execution of all aspects of GoodLife’s Email Marketing program. The successful candidate will work with multiple stakeholders to plan and oversee the production of Marketing email in support of campaigns as well as one-off eblasts.

The Digital Marketing Manager – Email Marketing must be a skilled writer and editor with an understanding of how to create engaging copy and compelling visual content. They will have expert knowledge of Canada Anti-Spam Legislation (CASL).  This role requires a creative marketing mind and the ability to organize projects and meet deadlines and thrives in cross-functional environments with competing deadlines and multiple stakeholders.

Working with GoodLife Fitness Gives You:
Ongoing training and development to ensure a long and successful career path
Unlimited growth potential
FREE Fitness membership and discounted membership for friends and family
Group health care plans
Fun and energetic atmosphere to come to every day!



Job Summary:

Ensure email structure and content is compelling, accurate and on-brand
Ensure all email campaigns comply with latest industry requirements and legislation (CASL)
Help define the long-term vision and strategic plan for email evolution
Maintain and manage the various email lists
Manage email distribution schedule
Responsible for list management, measurement and reporting, including growing the list organically
Ensure email marketing content message is consistent across communication channels
Work with Legal and Public Relations teams as appropriate/necessary
Analysis of current email marketing campaigns, including A/B testing and making recommendations for improvement, maximizing response and open rates as well as conversion
Ensure email campaigns are conducted in a way that provides in-depth reporting, aligns with best practices in the industry, integrates with existing and future campaign tools



Our Ideal Candidate:
Bachelor’s Degree in relevant area
3-5 years’ experience managing email marketing campaigns.
Demonstrated experience managing email distribution list
Understanding of Microsoft Office: Word, Excel, PowerPoint, Outlook, etc.
Knowledge of Marketing Cloud (Exact Target) and other email management tools
Highly organized and detail-oriented
Strong project management skills
Exceptional verbal, presentation and written communication skills
Good judgment and problem solving skills
Exceptional eye for detail
Ability to prioritize requests
Positive attitude, goal oriented, value team collaboration and be comfortable working alone
Customer oriented & a “people person”



As Canada’s largest fitness company, GoodLife currently employs over 14,000 people supporting our purpose to give every Canadian the opportunity to live a fit and healthy good life. As one of Canada's 10 Most Admired Corporate Cultures, we look for positive, outgoing, energetic team members to make our environment fun and fulfilling each and every day.



The good life is within your reach. Apply to GoodLife Fitness today.


Posting Date: 10-Mar-2017Marketing/Advertising/PR Permanent, Full-Time Open 1 ASAP
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